Devils launch new logo

The Cardiff Devils have launched a complete re-brand ahead of the 2023-24 season.

The Devils partnered with brand and digital agency Limegreentangerine who started on this project over a year ago. The vision was simple - to develop a refreshed vision for our brand that is expressive of our past but equipped to face the future.

"We are thrilled with the final results delivered by Limegreentangerine. We wanted a logo that was simple, modern and could meet the requirements of the digital world. This is the first re-brand for the Devils in over 25 years and we absolutely love it." - Todd Kelman, Managing Director, Cardiff Devils

Pictured above: The evolution of the Cardiff Devils logo over the last 37 years

“We understand the passion of the Devils supporters — we’ve been supporters and Creative Partners ourselves for well over a decade — so we’re more than tapped into the fierce love people have in this Club.

“Like many, we've loved the logo, but we also understand more than most the commercial need to develop. Along with Todd, Katrina, and the owners, being custodians of the Club’s brand makes the enormous weight of responsibility palpable.

“No stone was left unturned, but the driver was always clear; how can we make this simpler, more impactful but still keep the brand’s soul? Brands must always evolve and sometimes that evolution needs to be a big one. So, after countless hours spent spanning 12 months, it’s with immense pride we’re finally able to share a fresh identity that will help carry the Club writing a new successful chapter on and off the ice.” - Alex Down, Creative Director, Limegreentangerine

Limegreentangerine created a microsite for you to scroll through to see the elements of the new branding, the new logos, the launch video, and some of the assets to be used next season online, on game night and throughout the season.

CLICK HERE to go to the microsite and remember, you need to keep scrolling down to advance to the next part of the presentation.