Happy #FathersDay to all the Red Army dads out there. ?????? http://t.co/lYnFxg5Eeq
Todd Kelman | Managing Director
The 2018/19 season will be Todd Kelman's 5th season in charge of the Devils. In his 4-year tenure, the Devils have won 3 Erhardt Conference titles, 2 Challenge Cups, back to back League Championships and most recently the 2018 Playoff Title. His partnership with Andrew Lord has seen the Devils enjoy 4 of the most entertaining and successful seasons in Devils history. This on ice success has been mirrored in attendance figures with season tickets up over 300% since Kelman and the Canadian ownership consortium took over the Devils in July 2014.
Kelman took over the management of the Devils after seven successful seasons as the General Manager of the Belfast Giants. Previously he played for the Giants and was a member of their first ever roster, where his jersey number (44) is now retired. In his seven years as GM Kelman’s teams won five Championships including two of the previous three league titles before coming to Cardiff.
Kelman has an MBA from Queens University in Belfast and an undergrad degree from Bowling Green University in Ohio where he played four years of NCAA College Hockey before turning pro. Kelman is married to Shauna and they have two sons, Matteo and Noah.
Andrew Lord | Head Coach
Last season, Andrew Lord led the Devils to their 2nd Elite League title in a row, the Erhardt Conference title and finished the season by ending the 19-year wait for a Playoff Championship. He also picked up his 2nd Elite League Coach of the Year Award voted on by the coaches and GMs throughout the EIHL.
The 2018-19 season will be Lord's 5th as head coach. During his first 3 seasons as coach, Lord doubled up as a player/coach, but midway through the 2017-18 season, he moved into his current role as a full-time bench coach. In his 4 years in charge, he has won 8 titles: 3 Conference Titles, 2 Challenge Cups, 2 League Titles and 1 Playoff Championship. Lord is officially the most successful head coach in Devils history and is only 4 years into his coaching career.
Before arriving in Cardiff as a player, Lord spent time in the AHL with the Oklahoma City Barons for one and a half seasons, where after a season ending injury was given the opportunity to help the coaching staff. This became a great learning experience for him and the knowledge acquired has helped him tremendously in his coaching role.
Before turning professional, Lord played four years of NCAA Division 1 University hockey in the USA. He graduated from Rensselaer Polytechnic Institute in Troy, New York, in 2008 with a bachelor’s degree in Business Management. He also earned his MBA from Cardiff Metropolitan University in 2016. Lord was born and raised in Vancouver, BC, Canada, where he returns each summer to spend time with his parents and sister.
Kris Agland | Commercial Director
Kris joined the Devils in 2012 following on from a successful career within the media and publications sector. Kris is responsible for sponsorship, commercial opportunities and hospitality packages available with the Cardiff Devils.
On a day-to-day basis, Kris manages and builds relationships with new and existing sponsors and corporate partners.
If you would like to discuss how your business could benefit from partnering the Cardiff Devils please get in touch:
Katrina Williams | Customer Relations & Business Manager
Katrina joined the team in June 2016, after working closely with the organisation for a number of years as a match night volunteer. Katrina oversees the day to day business operations of the Devils including human resources, season tickets, group ticketing sales and customer related enquiries, as well as facilitating the schools and community projects that the Devils undertake. On match night Katrina works to support and co-ordinate all off-ice activities.
Fie Adolfsen | Social Media Manager
Fie joined the Devils in the summer of 2017. She runs all social media accounts for the Devils including twitter, facebook, instagram & snapchat. She quickly has made the Devils into the leaders in social media content through her original style of engaging with fans.
Fie is originally from Denmark but spent 4 years at University in Glasgow. Previously as part of her university programme, she worked with the Braehead Clan.
Neil Francis | Director of Corporate Development
Neil 'Franny' Francis has been a part of the Devils set up for over 28 years. After joining the Junior Programme aged 12, Franny progressed to make his senior Devils debut as a 16 year old and went on to figure in 679 games over the course of 14 seasons. After retiring from playing, Franny took up the role of Devils Bench Coach which he held for seven seasons before taking on this role.
Franny holds a BA(hons) in Sports Studies from Cardiff Metropolitan University and combines his Devils role with a full time job within Lloyds Banking Group. Franny is married to Laura and has two daughters, Sophia and Hollie.