Todd Kelman | Managing Director
The 2017/18 season will be Todd Kelman's 4th season in charge of the Devils. In his 3-year tenure, the Devils have won 2 Erhardt Conference titles, 2 Challenge Cups and 1 League Championship. His partnership with Andrew Lord has seen the Devils enjoy 3 of the most entertaining and successful seasons in Devils history. This on ice success has been mirrored in attendance figures with season tickets up over 300% since Kelman and the Canadian ownership consortium took over the Devils in July 2014.
Kelman took over the management of the Devils after seven successful seasons as the General Manager of the Belfast Giants. Previously he played for the Giants and was a member of their first ever roster, where his jersey number (44) is now retired. In his seven years as GM Kelman’s teams won five Championships including two of the previous three league titles before coming to Cardiff.
Kelman has an MBA from Queens University in Belfast and an undergrad degree from Bowling Green University in Ohio where he played four years of NCAA College Hockey before turning pro. Kelman is married to Shauna and they have two sons, Matteo and Noah.
Andrew Lord | Head Coach
Andrew Lord returns to the Devils for his fourth season and third as head coach. In 2014-15, his first season in charge of the Devils, he led the team to the Challenge Cup Title, the first major trophy for the Devils in 9 years. He was also selected as Coach of the Year by the UK Ice Hockey Journalists.
In 2015-16, his second season as player-coach, Lord guided his team to the Erhardt Conference Title as well as leading his team to the Challenge Cup final, the Playoff Finals weekend while narrowly missing out on the League title finishing in 2nd place overall, just 2 points behind the League winners. He was nominated for Coach of the Year as chosen by the GMs and Coaches around the EIHL.
On the ice, Lord continues to be one of the top players in the league. Last season he registered 51 points in 64 games including 13 goals, while also displaying his fearless style of play and leading by example for his teammates.
Lord previously spent time in the AHL with the Oklahoma City Barons for one and a half seasons, where after a season ending injury was given the opportunity to help the coaching staff. This became a great learning experience for him and the knowledge acquired has helped him tremendously in his coaching role.
Before turning professional, Lord played four years of NCAA Division 1 University hockey in the USA. He graduated from Rensselaer Polytechnic Institute in Troy, New York, in 2008 with a bachelor’s degree in Business Management. He also earned his MBA from Cardiff Metropolitan University last season. Lord was born and raised in Vancouver, BC, Canada, where he returns each summer to spend time with his parents and sister.
Kris Agland | Commercial Director
Kris joined the Devils in 2012 following on from a successful career within the media and publications. Kris is responsible for sponsorship and commercial opportunities and hospitality packages available with the Cardiff Devils.
On a day-to-day basis, Kris manages and builds relationships with new and existing sponsors and corporate partners.
If you would like to discuss how your business could benefit from partnering the Cardiff Devils please get in touch:
Neil Francis | Director of Corporate Development
Neil 'Franny' Francis has been a part of the Devils set up for over 28 years. After joining the Junior Programme aged 12, Franny progressed to make his senior Devils debut as a 16 year old and went on to figure in 679 games over the course of 14 seasons, the second highest appearances for the Devils behind Jason Stone. After retiring from playing, Franny took up the role of Devils Bench Coach which he held for seven seasons before taking on this role.
Franny holds a BA(hons) in Sports Studies from Cardiff Metropolitan University and combines his Devils role with a full time job within Lloyds Banking Group. Franny is married to Laura and has two young daughters, Sophia and Hollie.
Jamie Elson | Assistant Coach & Team Operations
Jamie has worked extensively as a coach in the UK over the last 12 year. Having developed his coaching through the Cardiff Junior Club, he worked through a range of age groups, experiencing success in 2013/14 when he led the Devils U18s team to a League and National Playoff double. He has also coached with England National Teams at U14 and U16 age groups, before moving on to be an Assistant Coach in the GB National Programme at the U18 age group. He joined the Elite League Club Full time in 2012 as the Head Coach of Junior Ice Hockey Programme whilst also developing a strong schools and community programme in South Wales.
In 2014 his role changed to focus on the Devils Elite League team full time, working with the team as a Video Analysis Coach whilst providing support for the teams off ice operations day to day. In the Summer of 2015, his role became full time Assistant Coach and Team Operations Director. Jamie works closely with Head Coach Andrew Lord, and the team on a daily basis, supporting on ice training, video analysis and player recruitment, whilst he is also responsible for the day to day Team based Operations.
Katrina Williams | Customer Relations & Business Manager
Katrina joined the team in June 2016, after working closely with the organisation for a number of years as a match night volunteer. Katrina oversees the day to day business operations of the Devils including human resources, season tickets, group ticketing sales and customer related enquiries, as well as facilitating the schools and community projects that the Devils undertake. On match night Katrina works to support and co-ordinate all off-ice activities.