Todd Kelman | Managing Director
The 2019/20 season will be Todd Kelman's 6th season in charge of the Devils. In his 5-year tenure, the Devils have won 3 Erhardt Conference titles, 2 Challenge Cups, 2 League Championships and back to back Playoff Titles. His partnership with Andrew Lord has seen the Devils enjoy 5 of the most entertaining and successful seasons in Devils history. This on ice success has been mirrored in attendance figures with season tickets up over 300% since Kelman and the Canadian ownership consortium took over the Devils in July 2014.
Kelman took over the management of the Devils after seven successful seasons as the General Manager of the Belfast Giants. Previously he played for the Giants and was a member of their first ever roster, where his jersey number (44) is now retired. In his seven years as GM Kelman’s teams won five Championships including two of the previous three league titles before coming to Cardiff.
Kelman has an MBA from Queens University in Belfast and an undergrad degree from Bowling Green University in Ohio where he played four years of NCAA College Hockey before turning pro. Kelman is married to Shauna and they have two sons, Matteo and Noah.
Katrina Williams | Customer Relations & Business Manager
Katrina joined the team in June 2016, after working closely with the organisation for a number of years as a match night volunteer. Katrina oversees the day to day business operations of the Devils including human resources, season tickets, group ticketing sales and customer related enquiries, as well as facilitating the schools and community projects that the Devils undertake. On match night Katrina works to support and co-ordinate all off-ice activities.
Fie Adolfsen | Social Media Manager
Fie joined the Devils in the summer of 2017. She runs all social media accounts for the Devils including twitter, facebook, instagram & snapchat. She quickly has made the Devils into the leaders in social media content through her original style of engaging with fans.
Fie is originally from Denmark but spent 4 years at University in Glasgow. Previously as part of her university programme, she worked with the Braehead Clan.
Neil Francis | Director of Corporate Development
Neil 'Franny' Francis has been a part of the Devils set up for over 30 years. After joining the Junior Programme aged 12, Franny progressed to make his senior Devils debut as a 16 year old and went on to figure in 679 games over the course of 14 seasons. After retiring from playing, Franny took up the role of Devils Bench Coach which he held for seven seasons before taking on this role.
Franny holds a BA(hons) in Sports Studies from Cardiff Metropolitan University and combines his Devils role with a full time job within Lloyds Banking Group. Franny is married to Laura and has two daughters, Sophia and Hollie.