Devils drive forward with Nathaniel Cars

Nathaniel Cars is delighted to renew their support of the Cardiff Devils Ice Hockey Club.

Nathaniel Cars first partnered with the Devils in the early 2000s, and over the years they have proudly watched them grow from strength to strength – both on and off the ice. Since their inception in 1986, the Devils have become one of the UK’s most successful ice hockey teams, now thriving in their home at the Cardiff Bay International Sports Village since 2016. Similarly, Nathaniel Cars, established in 1980, has experienced a journey of growth, expanding to four dealerships and embracing the future through our commitment to electric vehicles.Pictured above: The team from Nathaniel Cars and the 2000-01 Cardiff DevilsWayne Griffiths, Managing Director of Nathaniel Cars, said:
“We are extremely proud to renew our support of the Cardiff Devils. Much like the Devils, Nathaniel Cars has grown and evolved over the years, but our core values of family, community, and integrity remain unchanged. The parallels between our journeys – founded on teamwork, loyalty, and long-standing relationships – make this partnership a natural fit. We are also pleased that the cars we provide help the Devils operate efficiently day to day, contributing in a practical way to their continued success on and off the ice. We are excited to work alongside the Devils once again, supporting not just their achievements on the ice, but also the incredible impact they make in the wider community.”

Todd Kelman, Managing Director of the Cardiff Devils, added:
“We are thrilled to announce our partnership with Nathaniel Cars. Their commitment to supporting the Devils reflects the values we share – loyalty, community, and a passion for excellence. Having a trusted partner like Nathaniel Cars not only helps us operate more smoothly behind the scenes, but also strengthens the connection we have with our fans and the community. Partnerships like this are the foundation of our success, and we are proud to stand alongside Nathaniel Cars as we continue our growth together."Pictured above: 25 years later and nathaniel are back with the devils 

Wayne Griffiths and Todd Kelman both recognise how their organisations have followed a common path – built on growth, innovation, and a strong commitment to family and community. Both Nathaniel Cars and the Cardiff Devils are proud to foster environments shaped by teamwork, integrity, honesty, and mutual respect. Another strong connection lies in the loyalty and dedication of our people; many of those who serve our customers, just like the staff and players within the Devils organisation, have been with us for many years, creating continuity and trust that only long service can bring.

Nathaniel Cars are proud to stand alongside the Cardiff Devils, celebrating their achievements and supporting the important role they play within the community – developing young talent, inspiring future generations, and bringing people together.