The Cardiff Devils appoint online betting business betting.bet as Official Betting Partners for 2021/2022.
The Devils are pleased to announce that we’ll be aligned with betting.bet for the upcoming season. The online betting brand will enjoy a strong brand presence at Ice Arena Wales, as well as on the Cardiff Devils official website.
Betting.bet is an online platform where users can compare betting deals such as free bets and bonuses from licensed betting sites. The business operates several betting site comparison sites, and popular casino sites directories in the UK. Betting.bet also makes up part of a larger inventory of companies owned by Kontempry Ltd.
As part of the agreement, betting.bet will provide Cardiff Devils' fans with a vast catalogue of useful and engaging content. This will include responsible gambling tools, guides, techniques, along with an array of exclusive offers and promotions.
Speaking of the new partnership, Steve Gummer, Director of Kontempry LTD, said "We are thrilled to have partnered betting.bet with the Cardiff Devils and share our many online services with the club and its community.
"As betting on hockey continues to gather interest, especially in Wales, collaborating with the Cardiff Devils makes sense on many levels. Through this partnership, we aim to educate on safe gambling and offer sound advice on ice hockey betting in general. We are huge hockey fans and being headquartered in Cardiff, the agreement was a natural fit."
Leon Hughes, CEO of betting.bet, is equally as excited to see this partnership formed.
"It's great to be partnering with Cardiff Devils during such an exciting time in the club's history. We thoroughly look forward to seeing what this season brings for the team and supporting the club via this agreement."
Speaking on behalf of the Cardiff Devils, MD Todd Kelman added:
"We're thrilled to be partnering with betting.bet and their responsible approach to online betting, and as Kontempry LTD are based in Cardiff, we look forward to welcoming the team to Ice Arena Wales to support the Devils in the upcoming season.”
Betting.bet has a history of sponsoring major clubs across various sporting fields but is now focusing predominantly on forming relationships with clubs and organisations impacted by the COVID-19 pandemic.