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Arena Confirm New 5-year Naming Rights Partnership With Viola

Arena Confirm New 5-year Naming Rights Partnership With Viola

Ice Arena Wales will be renamed The Viola Arena from December 1st, it was announced today.

Viola Group Chairman, Christopher Hamilton, confirmed the partnership with the Arena along with Todd Kelman who heads up the management team at Ice Arena Wales. 


The Arena currently welcomes the public to its double ice-pad venue to go public skating, figure skating, synchronised skating and to play ice hockey.  The Arena also serves as the home venue of the reigning Elite Ice Hockey League Champions, the Cardiff Devils. Over 250,000 people visit the Arena each year and the Viola Group are pleased to have their name associated with such a diverse venue.

“Changing the name from Ice Arena Wales to The Viola Arena is a milestone in the arena’s diversification and facility enhancement,” said Viola Group Chairman Christopher Hamilton.

Pictured below: All the partners of the Arena in one photo (Left to right - Mark Louis Cardiff Devils, Huw Taylor The Grazing Shed, Martin Anderson Molson Coors, Christopher Hamilton Viola Group, Ashley Hollington Viola Group)


“While remaining the proud home of The Cardiff Devils ice hockey team, Viola is excited to be part of a journey that will see it flourish as a top venue for ice sports as well as other events such as boxing, cage fighting, cheerleading competitions and much, much more. 

Hamilton continued “We have established our base in South Wales in 2015 and we now employ 26 people in our Bridgend office and 75 people in India.

“Being a local company, we are growing our presence in the Welsh capital by naming a landmark that is Ice Arena Wales to Viola Arena. With our future growth, we hope to create employment and outstanding customer service which is based on our money management products.”

Christopher Hamilton and CEO Ashley Hollington have an emotional connection with the site that the Ice Arena is currently situated on. Back in 2008, they were both involved in the site planning of Bay Pointe which crucially factored in a site presence for Ice Arena Wales and the nearby swimming pool. 10 years on, they return to try and take their legacy in the area to new heights. 

This passion is clearly in the blood, as Christopher’s daughter ice skated professionally in Team Viola which won the British Synchronised Ice Skating Title and competed in the World Championships held in Sweden.

“With our direct involvement with the Arena and principles of community presence in South Wales, it’s a perfect time for us to rename Ice Arena Wales to Viola Arena. Everyone at Viola are excited to see what memories will be made at the Arena for the people of South Wales and beyond.”

Visitors to Ice Arena Wales will slowly see the branding change to Viola Arena, leading up to the official launch on December 1st, 2018.  The Arena will be called “The Viola” and the correct way to pronounce it is Vee-OH-LA.

Photo Credit: Dave Williams

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