Title Sponsor: Peacocks

2018 Playoff Champions
2017/18 Elite League Champions

Peacocks sign 3-year Title Sponsorship Agreement

Peacocks sign 3-year Title Sponsorship Agreement

Peacocks and Cardiff Devils sign 3-year Title Sponsorship Agreement

High street fashion retailer Peacocks is the new title sponsor of the Cardiff Devils Ice Hockey Club. The reigning Elite League Champions and Challenge Cup Champions will have Peacocks as their main sponsor for the next 3 seasons.

Peacocks, the Cardiff based fashion brand, is part of The Edinburgh Woollen Mill Group, which currently has over 1000 UK stores.

Pictured Below: Assistant Captain Mark Richardson at the official launch of the sponsorship


Devils’ Managing Director Todd Kelman described the deal as a huge step forward for the Devils:

“We are pleased to welcome Peacocks on board as title sponsors for the next three seasons. This is a strong Cardiff based brand that is well-known throughout the UK.  The fact that they are supporting the Devils and promoting our sport is great for the Devils and for the Elite League.”

Peacocks Head of Marketing, Wayne Thomas, spoke of the partnership:

“Peacocks is a family value retailer, with customers up and down the country shopping with us on their local high streets and while we are nationwide brand, we are committed to supporting local communities.

"The Devils are synonymous with Cardiff sports and as a Cardiff based company, we wanted to align our brand with them. Supporting our local team is at the forefront of the sponsorship and we believe that this is a win-win for both parties. We are looking forward to another great season that includes the Champions Hockey League starting at the end of August.”

The agreement will see Peacocks selling Devils merchandise in their Cardiff based stores as well as getting behind the Devils to promote the sponsorship and the brand. To start with, all Devils season ticket holders will get a 20% discount at Peacocks stores nationwide. Details will follow once season tickets are collected in early August.

Pictured Below: Richardson and newcomer Craig Moore in front of the Peacocks Head Office located in Cardiff


Expect more exciting news from Peacocks and the Devils about their partnership leading up to the start of the 2017/18 season.  In the meantime, check out the PEACOCKS WEBSITE HERE.

Photo Credit: David Williams

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