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Welcome... to the next generation of the Cardiff Devils. We are a truly committed management team that are absolutely focused on further developing the finest professional ice hockey club in the UK. Dynamic new thinking, linking intelligently with key partners and engaging with our community on multiple levels underlines our commitments to lifting the Devils to a whole new level.
 
 

Directions to the Ice Rink

Click Here to View Google Maps to find your way direct to the Cardiff Bay Ice Arena

                                                      

Ice Rink Address:  
Devils Office Address:

The Cardiff Arena
Empire Way
Cardiff Bay 
Cardiff  
CF11 0SP

Tel: 029 20382001


3rd Floor Dominions House
Dominions Arcade
Queen Street
Cardiff
CF10 2AR

Tel: 0844 801 2010

 

Office Opening times: 8.00am to 5.30pm Monday to Friday

 

                                                         
     

Public Transport Links:
 
The rink is served by a regular No. 9 bus service from Cardiff City centre. For timetables please use Cardiff's Bus Company
 
 
 

Meet The Off Ice Team


 

Director of Hockey: Shannon Hope

T: 0844 8012010
M: 0783 4449261
E:
shannon@cardiffdevils.com
 
 
Shannon has returned to the club to fulfil the newly created role of Director of Hockey.
He is responsible for overseeing all Cardiff Devils related operations.
He is in charge of appointing the head coach. Shannon is also in charge of securing and working with the Devils partners. His role also includes overseeing PR and Marketing activities.
 
 
 
 
 
 
 
Head Club Coach: Gerad Adams

T: 0844 8012010
M: 07894 465220
E:
gerad@cardiffdevils.com
                                   
Gerad’s role differs significantly between the pre-season and season. Pre-season, Gerad is primarily responsible for recruiting players. He is also heavily involved in organising transport for the players, both on entry to Wales and within Wales. He also supports the junior coaches. During the season, Gerad runs the training sessions and takes care of the players needs to ensure an attractive product on the ice.
 
 
Head of Partner Relations: Fleur Burge
T: 0844 8012010
M: 07730 652308
E:
fleur@cardiffdevils.com
 
 
Head of Community Foundation: Brent Pope
T: 0844 8012010
M: 07840 276761
E:
brent@cardiffdevils.com
 

The Cardiff Devils are extremely proud of the work of the Devils Community Foundation as the club’s official charity. Under the leadership of Brent Pope it is ensuring the Devils engage, cultivate and re-connect strong relationships within the community of South Wales.

The Devils Community Foundation is the cornerstone of the Cardiff Devils organisation moving forward and now encompasses the Junior Devils, ENL Cardiff Devils and Comets ladies team which Brent (a level III coach) oversees. 
Also an experienced sports commentator having worked with legends such as Barry Davies, Brent has been selected as the Lead commentator for the BBC at next year's Vancouver 2010 Winter Olympic Games, his second Olympic tournament 

 

 
Commercial Manager: Simon Hodgkinson
T: 0844 8012010
M: 07825 665664
E:
simon@cardiffdevils.com
 

Simon joined the team at the start of December to fulfill a crucial role with the club, and to ensure that the massive strides taken by the club off the ice during the last season and a half continue to progress. 

A proven business manager, with an eye for detail, Simon has spent the last 13yrs in Cardiff having graduated from UWIC with a BA (Hons) in Recreation & Leisure Management in 1999. From Health Clubs to Recruitment Agencies, Simon has played a major role in all his past appointments, and is also a qualified Accounting Technician.

Having worked with Shannon in the past during his time at Shinedog, Simon is fully aware of the passion and commitment of the hockey fans in Cardiff, and is relishing the chance of becoming part of the family.

 

Production Manager: Paul Sullivan
T: 0844 801 2010
E:
paul@cardiffdevils.com

Paul has been involved with the club since 1990, when he first began watching ice hockey. He is a former Chairman of the board of the supporters club and General Manager of the Cardiff Devils, during which time he was intstrumental in brokering deals with such sponsors as Coca-Cola and Fordthorne. Returning now as Productions Manager, Paul's main responsibilities are Match night production, event staging and hosting, managing the all new Cardiffdevils.com and overseeing the launch of Devils TV. Paul is also the creative liasion with Comms Creative, helping design and realise the images and video that strengthen the Devils' brand.

 

Finance Manager: Rhian Wallace
T: 0844 801 2010

 

 

 

 

Business Development Manager: Sarena Roberts-Jones

T: 0844 801 2010
E:
sdabee@cardiffdevils.com

Sarena is very excited about starting the new role, having worked for Matt for several years. Sharing the team's vision and pride in wanting to make the Cardiff Devils a welsh business success story, Sarena believes it’s important to explore all business opportunities available to the club, and looks forward to creating and building relationships with strategic partners. As a proud Welsh parent Sarena sees the family attraction to the sport, and the culture of ice hockey as an important aspect and asset of our business.

 

 

Marketing and Communications Executive: Keira Evans-Determan

T: 0844 801 2010
E:
keira@cardiffdevils.com

Keira has been working in sports and entertainment for 3 years and started her career as a brand ambassador and model in South Wales. She graduated from Glamorgan University with a BA First Class Honours degree in Management and Business and minors in both Human Resources and International Marketing. Sports have always been an important feature to Keira’s life, having participated largely in a variety of sporting activities from a game of Footy to Irish Dance. She love’s to try anything new and is keen to take on a good challenge. While a student, Keira took her first steps into the professional sports industry as a VIP Hostess at the Welsh Millennium Stadium working for the WRU during rugby internationals and other important league games.

Keira has enjoyed watching Ice Hockey from a spectator position for over six years and when the opportunity came up to work with the Cardiff Devils Ice Hockey Club, she couldn’t think of a better fit to her lifestyle and career goals. Keira is currently studying her Msc in Strategic Marketing at Cardiff University and is due to graduate in September 2010. During match nights, Keira will be the Cardiff Devils In-Game Hostess, looking after our corporate clients and interacting with fans during period breaks. Throughout the week, Keira manages Marketing and PR, including player promotions, events and hospitality. If you fancy an exciting evening of Ice Hockey or want to plan an event to remember please contact Keira at the Devils office for a chat.

 

Safety Notice:

For your safety and protection please keep alert at all times and be aware that the puck may leave the ice during play.